Data Protection Statement
Henkel AG & Co. KGaA, hereinafter referred to as Henkel, respects the privacy of each person who visits our website. Now
we would like to inform you of the type of data collected by Henkel and how they are used. You will also learn how you can
exercise your data subjects’ rights. Any changes to this Data Protection Statement will be published on this page. This enables
you to inform yourself at any time about which data we are collecting and how we use such data. This Data Protection Statement
does not apply to websites accessible via hyperlinks on Henkel websites.
2. Collection, use and processing of personal data
Name of the responsible entity: Henkel AG & Co. KGaA
Address of the responsible entity: Henkelstrasse 67, 40589 Duesseldorf, Germany
Henkel uses personal data primarily to provide this website to the users. Any further processing of the data only occurs
on the basis of other statutory duties or permissions or if the respective user has consented towards Henkel. Henkel stores
and processes data specifically for the following purposes:
When users visit the website, Henkel automatically collects and stores certain data. This includes: the IP address or device
ID allocated to the respective end-device which we need for transmitting requested content (e.g. especially content, texts,
images, and product information as well as data files provided for downloading, etc.), the activity of users in the context
of the website, the type of respective end-device, the used type of browser as well as the date and time of use. Henkel stores
this information for a maximum of 7 days for the purpose of recognizing and pursuing misuse. Henkel uses this information
also for improvements to the service’s presentation, features and functionalities as well as general administration tasks.
Aside from this, Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as
they are no longer needed for the above mentioned purposes. The processing and use of the data is based on statutory provisions
which justify those operations on the grounds that (1) the processing is necessary for the provision of the website; or (2)
Henkel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free operation of the
website and that it is tailored to the users’ needs.
4. Web Tracking
a) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For this purpose, a cookie
is installed on your computer. The information generated by the cookie about your use of the website (including your IP address)
will be transmitted to and stored by Google on servers in the United States.
We have activated the IP anonymization, this means Google will truncate/anonymize the last octet of the IP address for Member
States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional
cases, the full IP address is sent to and shortened by Google servers in the USA.
On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website,
compiling reports on website activity for website operators and providing other services relating to website activity and
internet usage to the website provider. Google will not associate your IP address with any other data held by Google.
Objection to data collection:
Besides changing your browser settings, you can prevent Google’s collection and use of data (cookies and IP address) by
downloading and installing the browser plug-in available under:
b) Facebook Custom Audience Pixel
We participate in Facebook’s Custom Audience program which enables us to display personalized ads to you when you also have
subscribed to Facebook and log in into your Facebook account. This tool allows us to personalize our ads based on your usage
of our website in order to provide ads specifically tailored for you. To this end we share your email address or phone number
in a hashed format which permits Facebook to identify you in case you have also subscribed to Facebook.
Objection to data collection: Besides changing your browser settings, you can adjust your ad preferences through your Facebook
settings if you do not want to receive interest-based ads on Facebook.
5. Your Data Subject Rights / Data Protection Officer
At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met,
you may assert the following rights:
- Right to rectification
- Right to erasure
- Right to restriction of processing
- Right to lodge a complaint with the respectively competent data protection supervisory authority
- Right to data portability (as of May 25th 2018)
Right to object
In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.
In these cases, or if you have any other questions or wishes in connection with regard to your personal data, please send
an e-mail or a letter to our data protection officer, Mr. Frank Liebich, Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191
Düsseldorf, Germany (E-Mail: Datenschutz@henkel.com).
6. Use of Social Media Plug-ins
Plug-ins (“plug-ins”) of different social media networks are embedded in our web pages. The associated services are provided
by the respective companies (“providers”). These providers are:
Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). For an overview of
the Facebook plug-ins and their appearance, go to:
Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). For an overview
of the Twitter buttons and their appearance, go to:
Google+ and YouTube are provided by Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA (“Google”).
For an overview of the Google+ plug-ins and their appearance, go to: https://developers.google.com/+/web/; for the YouTube plugins, go to:
Instagram is provided by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA („Instagram“). For an overview of the
Instagram plug-ins and their appearance, go to:
LinkedIn is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). For an overview
of the LinkedIn plug-ins and their appearance, go to:
To increase the protection afforded to your data when you visit our web pages, these plug-ins are implemented as “2-click
buttons.” This form of integration ensures that, when accessing a page from within our website containing such plug-ins,
you are not automatically connected to the providers’ servers. Only if you activate the plug-ins and thereby permit for data
transmission, the browser will create a direct link to the providers’ servers. The content of the various plug-ins is then
transmitted by the provider concerned directly to your browser and then displayed on your screen.
The plug-in tells the provider which of our website pages you have accessed. If, while viewing our website, you are logged
into your user account with the respective provider, he is able to collate your interest, i.e. the information you are accessing,
with your user account. On making use of any of the plug-in functions (e.g. clicking the “Like” button, leaving a comment),
this information too will be transmitted by the browser directly to the provider for retention. Further information on the
collection and use of data by the providers and on the rights and possibilities available to you for protecting your privacy
in these circumstances can be found in the providers’ data protection/privacy policies:
Data protection/privacy policies: